Community engagement

Community engagement is an essential aspect of all social marketing campaigns. Working directly with local communities, engaging them to promote resource efficiency, from recycling and waste minimisation to reducing water usage and cycling more, has emerged as a powerful tool in encouraging behavioural change. It is especially useful in tackling communities or areas with:

low participation in desired behaviours
incorrect usage of recycling and refuse collection services
low awareness of services on offer

Resource Futures are pioneers in this field, having built considerable expertise delivering practical on-the-ground waste reduction and recycling projects to local communities since the 1980s.

This experience puts us in an excellent position to help you reach and work with your local community to communicate recycling and waste messages as well as wider sustainability and resource management issues.

Our Community and Public Engagement Consultancy team can help you to research and engage with your local community by:

working with you to identify all variables that may impact on the ability or willingness of a given community to change its behaviour
identifying key community groups to engage to deliver key messages to target householders
harnessing the power of residents’ enthusiasm to spread the word themselves
establishing two-way communication between your organisation and your local community