Attitudinal research

Attitude is a precursor in determining behaviour and knowing the attitudes held by a target audience is a key success factor in designing and delivering effective products, services or communication campaigns. Attitudinal research is also an essential evaluation tool for assessing a wide range of initiatives from new service operations to responses to an advertising campaign.

 

 How we can help you

We offer a fully integrated service, by dealing with only one contractor you can save time and can be confident that projects will be delivered on schedule. We are experienced in sample selection thereby ensuring that results are representative of target populations.
Whether running pilot projects or using results for evaluation purposed we can ensure that suitable control populations are identified to give real meaning to results.

 

  Wide range of methodologies

To ensure that we get more than reported behaviour and provide accurate results, we regularly integrate a broad range of methodologies in our attitudinal research, such as:

• telephone interviews
• face-to-face interviews , on street or door-to-door
• depth interviews for qualitative research
• focus groups
• analysis and interpretation of desk research
• cross referencing with “hard” data such as waste tonnages,   participation and set-out rates, water DMA data, sales figures   and pass-by rates
• workshops