Getting the message across effectively.

It’s all very well putting products and services in place to conserve resources, but how can you make sure they are used? The answer lies in effective communication with your audience, whether they are your local community or your employees.

Resource Futures can offer a wide range of ways to communicate change, setting the scene for old habits to be broken and new ones established.

First we spend the time to understand your audiences, their motivations and barriers to change. Then we develop our messages and the communication activities to intersect with their life-stages and lifestyles.

Every solution is unique and carefully devised to achieve the best results. We have a wide range of services to make sure this is so. These include:

• Writing communications strategies and plans to meet your objectives. Through the
   intelligent use of research and data we identify the most appropriate target audience so we
   can deliver the most compelling message.

• Creative campaigns using communications tools such as print, radio, press and online
   advertising, PR and community engagement - including face-to-face engagement with
   communities via doorstep and on-street canvassing and road shows. We also seek out
   appropriate and interested community groups and engage with them on specific topics.

• Development and promotion of websites on your behalf. We also deliver with other
   agencies as appropriate.

• In-house design studio, which produces impactful, creative and attractive campaign
   materials.

• Qualitative and quantitative research tools, from focus groups to large surveys, on which to
   base your communications campaigns.

• Monitoring and evaluation. A vital service that provides tailor-made advice and support. It
   helps you assess the impact of your campaign and measure results.

We work closely with you to make sure all the communications services we deliver meet your objectives – and result in the change of behaviour you are looking for.