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Engaging the Residents of North London with Love Food Hate Waste

Resource Futures recruited and managed two embedded Outreach Workers to support the North London Waste Authority’s, WRAP funded, Love Food Hate Waste campaign. During the seven month period, the Outreach Workers organised and delivered over sixty roadshows in supermarkets, businesses, libraries and at community groups, across NLWA’s seven constituent boroughs, to engage more than 3,500 people with the campaign.

Resource Futures recruited and managed two embedded Outreach Workers to support the North London Waste Authority’s, WRAP funded, Love Food Hate Waste campaign. During the seven month period, the Outreach Workers organised and delivered over sixty roadshows in supermarkets, businesses, libraries and at community groups, across NLWA’s seven constituent boroughs, to engage more than 3,500 people with the campaign.

Calculating the cost-benefit ratio reveals that the average cost of engaging someone in a conversation about Love Food Hate Waste using this approach is £1.86. This figure falls dramatically if general awareness raising, based on the opportunity to see (OTS) figures, is taken into account, 13p per person. In addition to co-ordinating these, Resource Futures composed press releases for NLWA’s milestone events, ran a recipe competition, synchronised the production and launch of the resulting recipe book and actively engaged over forty local retailers with the campaign. Furthermore, analysis of the quantitative and qualitative data collected at the roadshows enabled us to select and advise on the most effective engagement techniques and communicate with previously hard to reach audiences.
 
Through our work with NLWA Resource Futures has also developed and designed original activities such as Perfect Portions, which is a Love Food Hate Waste branded engagement activity. Simple to use and visually stimulating, it has proven to be a great success; well received by local authorities, roadshow staff and members of the public alike. Furthermore, as a result of the successful management of the project, the contract with Resource Futures was extended for an additional month. During this time the Outreach Workers have undertaken a variety of tasks to assist with completion of the campaign including stakeholder presentations, collation of feedback and the ongoing distribution of materials.

 

Project Synopses

All change in Torbay!

Resource Futures deliver communications and community engagement activities to ensure successful service change from fortnightly co-mingled to weekly kerbside recycling

Composting in East Sussex

Householders who had never home-composted before, or those who just needed a little support, could contact the Compost Doctors over the phone, by email, at events or at talks and presentations to discuss their composting questions and issues.

Engaging the Residents of North London with Love Food Hate Waste

Resource Futures recruited and managed two embedded Outreach Workers to support the North London Waste Authority’s, WRAP funded, Love Food Hate Waste campaign. During the seven month period, the Outreach Workers organised and delivered over sixty roadshows in supermarkets, businesses, libraries and at community groups, across NLWA’s seven constituent boroughs, to engage more than 3,500 people with the campaign.

News and Events

Community RePaint: A Helping Hand for Hearts and Minds in 2011

In 2011, householders, traders and paint manufacturers donated 343,957 litres of paint to Community RePaint schemes, which then distributed 217,112 litres to community groups and individuals saving 565 tonnes of CO2 – the equivalent of taking 192 cars off our roads - and providing 766 volunteer and training opportunities. The network now has over 65 schemes across the UK and with four new schemes about to start at the beginning of 2012.    

Resource Futures seeks new Non-Executive Chair

Following restructuring during 2011 Resource Futures is now looking to strengthen its Board with a new Non-Executive Chair.  The company is forecasting a three-fold increase in its profit from 2% in the year ended March 2010 to 6% for the year ending March 2012.  The new position will join Chief Executive Officer Jane Stephenson MBE and Operations Director Sam Reeve, bringing independent scrutiny and advice to this successful business at Board level.