Sustainable transport

More sustainable travel choices

Improving the sustainability of travel choices requires a combination of improvements to facilities and audience education and encouragement.

At Resource Futures, we have wide experience of engaging audiences to consider more sustainable travel choices and ensuring they have the information and knowledge to make the changes required.

This is an area of work that is particularly suited to face-to-face communications by on-the-ground teams armed with local information, meeting residents and addressing their specific journeys and how to make changes. We pioneered canvassing for recycling behaviour change and have staff skilled in training and managing on-the-ground teams to encourage environmental behaviour change.

Our projects have also included working in local communities to identify key ‘movers and shakers’ within communities to furnish them with the knowledge, skills and support to encourage peers to get engaged in initiatives for change.

A particularly good example of this was a project in Brighton where we worked with local community leaders to design and develop an initiative to encourage people to re-engage with their local area and discover historic alleyways and paths on foot or bike and reduce their journeys times, their reliance on cars and their carbon footprint.