Waste prevention

Drawing on our diverse specialists Resource Futures is able to offer a range of services including:

Gathering data and interpreting existing data to develop an in-depth understanding of current waste arisings in order to identify materials to target. This might include waste analysis of kerbside and/or HWRC collections
Developing waste prevention strategies including those that focus on priority workstreams e.g organics fraction or materials suitable for reuse.
Developing communications campaigns that relate to specific audience types and using, for example, life stages and lifestyles as defining characteristics. This would include the development of key public facing messages which are clearly prioritised and are aimed at building public support and engagement in desired behaviours.
Developing schools based education campaigns.
Identification of key stakeholders and ‘supporters’ and building them into a programme of public engagement. Resource Futures is also able to provide outreach staff to help build capacity or deliver specific engagement projects.
Developing robust monitoring and evaluation programmes that are proportionate to the budgets available and will provide insights for the refining of future strategies.
Our approach, as always, is to the work closely with council officers and other stakeholders working on waste prevention while drawing on our own experience and best practice e.g. a Defra’s waste prevention evidence review.

Project Synopses

Communications for Waste Partnerships

In 2008/09, Resource Futures conducted a project on behalf of WRAP which involved researching how various waste partnerships in England organise and deliver their waste and recycling communications.

Engaging the Residents of North London with Love Food Hate Waste

Resource Futures recruited and managed two embedded Outreach Workers to support the North London Waste Authority’s, WRAP funded, Love Food Hate Waste campaign. During the seven month period, the Outreach Workers organised and delivered over sixty roadshows in supermarkets, businesses, libraries and at community groups, across NLWA’s seven constituent boroughs, to engage more than 3,500 people with the campaign.

Working with the Community Sector Training Course

In 2006, Resource Futures were commissioned to produce a Training Module for inclusion in WRAP’s Advanced Recycling Manager’s Training Course on how to work with the community sector.