WRAP - Low Participation Areas - training/toolkit
To enable Local Authorities to tackle low participation in recycling collections, Resource Futures worked with WRAP over a number of years (2006 to 2009) to investigate some of the causes of low participation and develop guidance for tackling it.
Our involvement included facilitation of a master class of Local Authority representatives with experience in tackling low participation, production of decision-making flow charts to demonstrate how low participation could be tackled by systematically considering different influencing factors; and development of 8 case studies to illustrate how others had previously tackled this issue. The case studies illustrate how to improve participation in a variety of contexts using a range of methods, including:
The guidance accompanying these case studies has subsequently been made available online in the form of an online toolkit. In November 2008 and January 2009 Resource Futures staff delivered training for Local Authority staff on how to use this toolkit.
- through targeted cultural and religious communication campaigns
- through a communications campaign for transient student populations in multi-occupancy high-rise blocks
- in migrant worker communities
- in deprived and Asian areas
- through use of incentives in deprived areas
- through engagement with ethnic groups
- through targeted tourist visitor campaigns