1,500 re-usable nappy families who have made a real difference
Gloucestershire’s Real Nappy Project, which is now in its seventh year, has just sent out its 1,500th money-off incentive voucher for re-usable nappies. Funded by Gloucestershire County Council and managed by Resource Futures, the project employs a dedicated outreach worker with knowledge of the area and its communities to deliver information and advice about using real nappies to local parents.
An incentive scheme consisting of a £30 money-off voucher that can be used towards the purchase of any type of cloth nappies, is available to parents who meet the eligibility criteria. There is a limit of one voucher per household, which also encourages the nappies to be re-used for second or subsequent babies! The 1,500 Gloucestershire families that have chosen to use real nappies since the scheme started have helped to divert approximately 2,580 tonnes of waste from landfill (based on figures calculated from WRAP data by Gloucestershire County Council).
The project results in around 200 families each year ‘converting’ from disposable to re-usable nappies.
Resource Futures’ outreach worker offers Trial Kits of assorted re-usable nappies for parents to try, promotes the incentive voucher, gives talks and provides practical help and support. As well as face to face, the scheme is promoted through leaflets, posters and via the council-run website recycleforgloucestershire.com, and also through well established links with maternity hospitals, midwives and National Childbirth Trust groups.
“Building and maintaining strong local links is key to the success of our project and we have, over the years, established good relationships with suppliers too, enabling us to offer discounted starter packs of real nappies for just £20 (when using the £30 voucher). This is a great incentive for parents to try re-usable nappies and we have seen sales of these packs double each year for the last two years to 122 packs in 2013,” said Project Manager Sally Scholefield from Resource Futures.
The Project’s latest innovation is to run free, fun shows about reusable nappies in libraries across the county, reaching parents who would not usually attend baby groups where real nappy talks are given. During Real Nappy Week, which took place in April, parents and babies watched the ‘Happy Nappy Bounce and Rhyme’ show featuring puppets and songs, which was co-devised and presented by outreach worker Kim Baker. The latest shows were presented in libraries across the Forest of Dean in June.
Resource Futures has delivered several Real Nappy Projects and is keen to talk to local authorities or organisations that want to deliver a similar initiative. Please contact: Sally Scholefield on: 0117 914 3447 or firstname.lastname@example.org for more information.