Emma is one of the UK’s leading specialists on circular economy and resource efficiency in businesses and has more than 20 years’ experience in the sector. She has an excellent overview of how to manage projects of scale, alongside the detail of what drives, and helps to ensure, engagement of businesses and the public sector. Emma has recently become a mentor for The Circular Economy Club (CEC) which connects senior experts on the circular economy with young students, professionals and startups who are trying to embed the circular economy in their projects.
Emma manages key Frameworks including the ZWS Circular Economy Framework and the WRAP Collaborative Change Programme for Resource Futures. Prior to joining Resource Futures, Emma was project manager and delivery consultant for the WRAP REBus project. She supported both large organisations and SMEs from the electrical, clothing and textiles, furniture and retail sectors, to transition to more circular business models. Each project involved intensive market research and feasibility studies around the commercialisation of circular business models including leasing; rental; incentivised return, reuse, repair, refurbishment and remanufacturing. Emma worked with Argos, DHL, Sky and Beko as well as SMEs such as Alexandra Wood, Globechain and award winning Premier Workplace Services. In addition, Emma has worked on circular business models with a number of companies including Lego (reuse strategies), B&Q (rental of power tools), Panasonic (incentivised return of TVs) and most recently, John Lewis. This experience gives Emma a unique depth of understanding of the critical success factors for supporting businesses aiming to implement more resource efficient business models, in particular, the importance of understanding the financial viability and business case early on in the process, getting key partnerships right and understanding the marketplace. Her expertise includes: