In order to reduce the quantity of disposable nappies being landfilled or incinerated, Resource Futures has been contracted by Gloucestershire County Council to run their real nappy project and incentive scheme for the last ten years. With two outreach workers, we promote the cost savings as well as the environmental benefits of using real nappies as well as administering a real nappy incentive scheme for the council.
The UK disposes of around 3 billion disposable nappies each year, representing an estimated 2% to 3% of all household waste, according to WRAP. Gloucestershire County Council are keen to reduce the tonnage of nappy waste sent for disposal every year.
This is one of Resource Futures most well established, long term projects. Our focus is on the following key messages and activities:
- A money-back incentive scheme to encourage parents to switch to real nappies, administered from our Bristol office.
- Knowledgeable outreach workers who explain the benefits and answer questions by phone, via e-mail and in person.
- Demonstrations of the large array of nappy types and help in choosing the best nappies for each family’s situation.
- Ability for people to try real nappies before buying, with well stocked Loan Kits.
- Strong links with health care professionals such as midwives and a large number of baby group organisers.
- Dissemination of publicity across the County through printed materials, social media, events and press articles.
- A GlosNappies Facebook group used as a discussion forum and where second-hand nappies can be bought and sold.
Based on the ongoing success of this work, Resource Futures has just been awarded a further contract to continue with the real nappy project until 2020. Additionally, in 2016 we received further funding from Gloucestershire County Council to support Stroud District Council during its new service roll out which involved reduced residual waste capacity for residents.
This enabled Resource Futures to run an entirely new and exciting initiative which included
- The design and manufacture of custom-made, locally designed ‘Stroud & Proud’ nappies: 1000 of these were given away free to every new baby born in the district, aided by excellent links we have formed with local midwives.
- Monthly ‘Nappuccino’ sessions for recipients of the ‘Stroud & Proud’ nappies and a celebration event at the end of the first year’s activities.
- Additional budget for social media advertising to support the Stroud & Proud work and other aspects of the real nappy project.
Engagement work with Gloucestershire residents over the last three years has resulted in
- 762 people making the switch to real nappies as a result of the incentive scheme (£30 back when spending over £50).
- 771 groups, talks and events attended across the county by our outreach workers.
For each child going full-time in real nappies
- Around 5000 disposable nappies can be avoided.
- Parents can typically save up to £500 during the time their child is in nappies.