Food waste is a problem. Millions of tonnes of food is bought, but not consumed - often ending up in landfill and subject to landfill tax. Local authorities are looking to collaborate in diverting organic matter away from landfill, to increase food recycling and change householder behaviour through engagement. Resource Futures was commissioned to research and deliver a regional campaign to tackle the issue of food waste.
For the efficient running of the campaign, it was important that Resource Futures, who already knew all about what we hoped to do and achieve, were asked to manage aspects of the project at an early stage. Their drive, attention to detail and general ability to understand and report on the campaign and understand its nuances at a local level, stood us in great stead. Indeed, the campaign was awarded a Golden Green Apple Award for ‘Best Partnership Working’ and was a finalist in the Letsrecycle.com ‘Best Local Authority Recycling Initiative’ and was winner of Plant and Waste Recycling’s ‘Food Waste Award’.Liz Poulter
The objectives of this piece of work were to:
We were in weekly contact with all the authorities, both updating them on regional activities and collecting and collating data from them on activities happening at a local level. By leading on campaign data capture systems we were able to carefully track campaign progress and report on campaign outcomes. Campaign messages were developed by a steering group of 12, drawing on the expertise of recycling officers from across the region, in conjunction with Resource Futures. The formation of this kind of partnership provided an excellent model for other areas where local authorities want to work together.
The project resulted in a full campaign of activities and communications including:
The benefits were far-reaching with pre- and post-campaign research showing that approximately 70% of respondents were ‘bothered by food waste a fair or great amount’, increasing to 83% for those that had seen the campaign advertising.