This market research project focused on second-hand clothing was conducted by Resource Futures for charity retailer and clothing collector SATCoL - Salvation Army Trading Company. Data on second hand clothing collections was compiled for the client and mapped using a Geographical Information System (GIS) across the UK. Competitor analysis was undertaken and compared with SATCoL’s market profile and share. We also researched new and innovative collection systems for the project with estimates of the potential additional tonnage to be gained calculated for new types of collections. The findings of the research were used to inform SATCoL’s business development strategy.
I am extremely pleased to have worked with Resource Futures, who responded effectively to our brief; providing market research and insight which have helped inform our clothing collections business development strategy. The findings of their work were based on comprehensive research and thorough analysis of data. This resulted in a series of high quality datasets and recommendations, which were presented in a succinct and comprehensible manner. I found Resource Futures’ consultants to be knowledgeable and able to draw on their experience of working with other business sectors. They were flexible and friendly in their project management style, which made SATCoL’s project management correspondingly straightforward and delivered the desired project outcomes. In summary, the work undertaken by Resource Futures was to a high standard, completed to agreed timescales and budget and their work represented excellent value to SATCoL. I look forward to working with Resource Futures again in the future and I would be happy to recommend working with them to others.Tony Hosking - Head of Clothing Collections at Salvation Army Trading Company Ltd.
The volume, type and level of the second-hand clothing market and how these materials are collected was not readily known or easy to identify. As a key part of SATCoL's business, the charity decided to commission the project to plug this gap and inform their ongoing strategy.
We provided market intelligence on clothing collection volumes, competition in the marketplace and market opportunities:
The methodology was delivered in three phases comprising the initial compilation of data and business performance, then market research which included online research and telephone interviews with key organisations. Finally, costs modelling was undertaken, the findings of which informed the client’s business planning.
We identified aspects of the market and geographies in the UK where SATCoL was under-represented in the marketplace. We modelled and prioritised business actions based on tonnages and revenue to be gained for the charity. A presentation of the findings was given to senior management, supported by calculations and data. This included the business case development and longer-term business actions.
The market research provided SATCoL with: