Behaviour Change

Realising our vision to create a sustainable world is inextricably linked with the need to effect significant and lasting behaviour change.

Behavioural science presents a real opportunity with the growing awareness that communications alone cannot solve intractable issues such as how do we encourage people and organisations to waste less, to recycle more, to buy less and engage with circular business models.

At Resource Futures, we combine our expertise in the fields of resources and waste, circular economy and carbon lifecycle thinking with a deep understanding of behaviour change theory and its application. Our work is complemented and underpinned by more than 20 years of grass roots community engagement.

Our experts can help your organisation:

  • Understand the key principles of behaviour change through workshops, training and facilitation;
  • Uncover valuable insights that can be applied to change behaviours in a real-world context e.g. to increase recycling or encourage active travel;
  • Design interventions that support change – for example this might be through changing choice architectures, increased education or communications; and
  • Implement, monitor and evaluate interventions for success.

Our behaviour change services

Our services are highly flexible and will be tailored to suit the requirement, scope and budget of clients. A typical project will include one or more of the following service elements:

Strategic behaviour change consultancy: applying theoretical models such as the Scottish government developed Individual, Social, Material tool (ISM) and The Behaviour Change Wheel (BCW) incorporating the COM-B system (capability, opportunity, and motivation) to draw out the key insights leading to more successful behaviour change outcomes;

Strategic behaviour change workshops: designed to facilitate multi-stakeholder engagement, systems mapping and behavioural prioritisation;

Qualitative and quantitative research and analysis: ethnographic studies, focus groups, in-depth interviews and surveys, data mining for insights;

Consultations and stakeholder engagement: scoping, feasibility studies, facilitating community engagement and feedback;

Intervention planning and design: collaborative workshop development, journey mapping, value proposition development, audience segmentation messaging and implementation plans;

Creative concept development: drawing on strategic insights, developing creative concepts to encourage or inhibit desired behaviours at identified touchpoints;

Creative delivery: taking concepts through design, copy and production; and

Monitoring and evaluation: to assess and refine behaviour change intervention design.

What our clients say

We tasked Resource Futures with revising and writing a new waste strategy for Herefordshire Council.

They quickly understood our requirements, engaging a range of stakeholders to agree strategic principles, enabling us to set ambitious new strategic goals and transforming our service for the future.

It’s a strategy we’ve now successfully adopted, and we are delighted to be implementing.

Joni Hughes

Herefordshire Council

Resource Futures supported us from ideation through to finished product. The project required deep understanding of commercial and environmental datasets, environmental law and best practice.

The final product allows our customers to interrogate data, analyse and forecast results, and extract insights specific to their business needs. Delivering value and actionable insight for years to come.

Will Ghali


Resource Futures compiled insights into local reuse organisations and potential ways of working together to achieve more through reuse. Their report identified and highlighted factors experienced by existing groups which will help us shape initiatives that overcome barriers and explore opportunities.

It is an important piece of research that helps us improve reuse and repair across Somerset

Julie Searle

Somerset Waste Partnership

Working with Resource Futures has unlocked the power of The 2 Minute Foundation’s BEACH CLEAN app data.

We are now able to quantify findings and present powerful evidence to engage stakeholders. The individuals, groups and families taking part are contributing valuable information through citizen science that can be used for better decision making and direct efforts to keep our beaches free from litter.

Nicola Green

The 2 Minute Foundation

Resource Futures produced a thorough report, reflecting considerable stakeholder engagement, data collection and analysis.

The effort that has gone into this information gathering has been exceptional given the timing of this project over the pandemic.

The outputs are invaluable and will be used to inform actions which will make a real difference to our marine industries and environment.

Morag Campbell

Marine Scotland