Behaviour change

Realising our vision to create a sustainable world is inextricably linked with the need to effect significant and lasting behaviour change. Behavioural science presents a real opportunity with the growing awareness that communications alone cannot solve intractable issues such as how do we encourage people and organisations to waste less, to recycle more, to buy less and engage with circular business models.

At Resource Futures, we combine our expertise in the fields of resources and waste, circular economy and carbon lifecycle thinking with a deep understanding of behaviour change theory and its application. Our work is complemented and underpinned by more than 20 years of grass roots community engagement.

We help clients to:

  • Understand the key principles of behaviour change through workshops, training and facilitation;
  • Uncover insights that can be applied to change behaviours in a real-world context e.g. to increase recycling or encourage active travel;
  • Design interventions to support that change – for example this might be through changing choice architectures, increased education or communications; and
  • Implement interventions and monitor and evaluate them for success.

Our behaviour change services

Our services are highly flexible and will be tailored to suit the requirement, scope and budget of clients. A typical project will include one or more of the following service elements:

Strategic behaviour change consultancy: applying theoretical models such as the Scottish government developed Individual, Social, Material tool (ISM) and The Behaviour Change Wheel (BCW) incorporating the COM-B system (capability, opportunity, and motivation) to draw out the key insights leading to more successful behaviour change outcomes;

Strategic behaviour change workshops: designed to facilitate multi-stakeholder engagement, systems mapping and behavioural prioritisation;

Qualitative and quantitative research and analysis: ethnographic studies, focus groups, in-depth interviews and surveys, data mining for insights;

Consultations and stakeholder engagement: scoping, feasibility studies, facilitating community engagement and feedback;

Intervention planning and design: collaborative workshop development, journey mapping, value proposition development, audience segmentation messaging and implementation plans;

Creative concept development: drawing on strategic insights, developing creative concepts to encourage or inhibit desired behaviours at identified touchpoints;

Creative delivery: taking concepts through design, copy and production; and

Monitoring and evaluation: to assess and refine behaviour change intervention design.

Browse projects that use this service