Our latest Impact Report highlights our societal and environmental contributions over the past financial year (April 2024 to March 2025).
Our report has an all-new look this year: we have shifted our Impact Report content to better reflect the pillars embedded in the new B Corp standards. This new structure offers better alignment with our direction of travel, allowing more space for us to discuss our work on crucial areas including circularity, collective action and a just transition.
With our B Corp recertification due next year, this shift also ensures that our goals for the coming year can be fully aligned with the new requirements of the updated B Corp framework.
Inside our 2024-25 Impact Report:
Progress at a glance

Governance
- We reviewed and refreshed our narrative and brand
- We made a number of efficiency improvements and overhauled our internal communications
- We released inclusive communications guidance for our team to adopt
Climate action
- We revised our net zero targets, bringing forward our ambition of at least a 90% reduction in our carbon footprint by 2040-41
- We developed a more detailed carbon reduction plan to tackle key carbon hotspots within our business

Circularity
- We pushed for the development of better circular policymaking
- We identified barriers for businesses wanting to adopt circular practices
- We helped build ESG strategies for businesses
- We delivered sector-specific circularity training
Collective action
- We outlined solutions for the UK’s mobile phone e-waste crisis
- We delivered Europe-wide research into plastic packaging waste composition
- We built a game-changing waste data model for London
- We helped councils to build in-house fieldwork research expertise
- We delivered £3.8m in consumer savings and prevented 2,283t of CO2e through our communities-focused work
- We took on Recofloor, the UK’s leading flooring recycling scheme
Fair work
- We launched a new code of ethics and conduct
- Our Consultative Group (CG) continued to provide a voice for our employees
- We completed the first full year of our company ‘pulse’ survey with a positive average employee net promoter score (eNPS) of 44
Inclusion
- We provided active bystander, anti-racism, human rights and disability awareness training to our staff
- We commenced our review of our recruitment processes to ensure we are hiring inclusively
- We introduced flexible bank holidays and began to develop further paid leave benefits
