Earth Your While Podcast: Data, behaviour change and the real circular economy

Our CEO Sam Reeve has joined Reuseabox founders Jack Good and Ellie Good on the Earth Your While podcast, sharing his insights on circularity and resource resilience drawn from more than two decades working delivering more sustainable outcomes around waste, recycling and material resource use.

Alongside sharing some of the history of Resource Futures, Sam talks about:

• What Resource Futures extensive waste composition studies reveal about peoples’ recycling and ‘wishcycling’ habits
• Why behaviour change, communication and systems thinking matter as much as technology when it comes to making progress on the circular economy
• The biggest misconceptions peolpe have about the circular economy
• What the UK’s new Extended Producer Responsibility (EPR) rules really mean for brands, material costs and future packaging choices
• Why some companies have become scared to talk about their sustainability work – and how organisations can avoid the traps of ‘greenwashing’ and ‘greenhushing’
• What a realistic ten-year vision for a more circular UK economy could look like – and the role that businesses, communities and policymakers all have to play in making this happen

You can listen to the full episode on the Earth Your While page.