Profile
Having started his career as a journalist before switching over to marketing and brand development, Ben brings a wealth of marketing and communications experience spanning branding, strategy, content creation, media relations and videography.
His experience lies largely in the sustainable space, having worked alongside several vegan food and drink start ups (both in-house and as a consultant) to evolve their brand and marketing strategies, increase visibility and share of market, and position them for future success.
Outside of work he can often be found running the trails and roads around Bristol, seeking out great new vegan food spots, or working on the design of a climate change-themed boardgame.
He is also the co-author of the book ‘Vegan Bristol’, which was released in mid-2024.
Expertise
Ben handles Resource Futures’ marketing activities, facilitates business development activities, and supports the consultancy team as a senior consultant specialising in communications strategy and behaviour change. His expertise includes:
- Marketing strategy
- Brand strategy and identity
- Design
- Communications
- SEO
- PR and editorial
- Content creation
- Market research
Ben McCabe
Services involved in
Contact
✆ 07741 311899