Sarah Hargreaves

Behaviour Change Lead / Principal Consultant


Sarah leads the Behaviour Change workstream at Resource Futures and brings experience in behaviour change, intervention design and strategic communications. Her experience spans the public, third and private sectors with clients including Zero Waste Scotland, Central England Cooperative, Hubbub and multiple local authorities. Sarah’s work includes consumer research and the use of data to drive intervention planning. She also brings extensive knowledge of food waste and recycling, especially related to households and the Hospitality and Food Service sectors.


Sarah has been working with communities, public sector and businesses to seek ways to influence behaviours to be more sustainable since 2005. Her work spans use of normative messaging strategies to boost recycling engagement, management of educational and enforcement campaign strategies to reduce contamination post Covid, and targeted intervention design to engage harder to reach communities in recycling activities. Sarah has extensive focus group and workshop facilitation skills and brings a background in creative design. Her expertise includes

  • Behavioural intervention design
  • Workshop facilitation and planning
  • Social media content development and strategy
  • Food waste expertise – WRAP technical expert (Bethan – too early to say that?)
  • Consumer research and analysis – qualitative and quantitative
  • Creative design / data visualisation
  • Strategic and tactical communications planning