Profile

Sarah is a Senior Consultant at Resource Futures engaged in communications, behaviour change and global projects. Her experience spans the public, third and private sectors with clients including Zero Waste Scotland, Central England Cooperative, Hubbub and multiple local authorities. As an active member of the Market Research Society, Sarah’s work includes consumer research and the use of data to drive intervention planning. She also brings extensive knowledge of food waste and recycling, especially related to households and the Hospitality and Food Service sector.

Expertise

Sarah has been working with communities, public sector and businesses to seek ways to influence behaviours to be more sustainable since 2005. Since joining Resource Futures Sarah has developed and managed a number of local and UK wide targeted social media strategies to influence behaviours, including dual pronged interventions combining face to face and online approaches to achieve maximum impact. Sarah has extensive focus group and workshop facilitation skills and brings a background in creative design. Her expertise includes:

  • Workshop facilitation and planning
  • Behaviour change intervention design
  • Social media content development and strategy
  • Consumer research and analysis – qualitative and quantitative
  • Creative design / data visualisation
  • Strategic and tactical communications planning
  • Active member of the Market Research Society (MRS)