Profile
Bethan specialises in using broad communications techniques to engage with different audiences and bring about changes in behaviour. Having worked with many large and influential businesses – including Facebook, EE, Canon, Eventbrite and BT Retail – Bethan brings real understanding of the business world to her work with local authorities, Government departments, charities and commercial organisations, large and small.
Expertise
Bethan has over 16 years’ communications and marketing experience which has included encouraging broad behaviour change around waste and resource use. Since joining Resource Futures in 2015, Bethan has led communications projects with Zero Waste Scotland, WRAP and various local authorities. As the lead for the behaviour change side of the business, she provides strategic support to many projects across the communications, education and community engagement areas of our business. Bethan also manages the marketing and communications for Resource Futures. Her expertise includes:
- Media Relations
- Social Media Management – paid and organic
- Communications training
- Content creation
- Crisis communications
- Event management
- Internal communications and change management
- Data analysis for use in communications
