Sally is a Communications Consultant with 17 years’ experience in the waste sector, specialising in behavioural change communications projects and design. Her particular areas of interest centre on waste prevention, including real nappy promotions and food waste reduction projects, as well as improving recycling performance through the design of effective communications campaign materials.


Sally demonstrates high levels of creativity, has excellent design skills and is a highly competent copy writer. An enthusiastic and experienced project manager, she has worked on communications campaigns for WRAP (including Love Food Hate Waste and Recycle Now), local authorities, waste management companies, community organisations and schools. She conducts qualitative research such as focus groups, and project-manages contracts for public, private and third sector organisations. Her expertise includes:

  • Project management of communications campaigns
  • Development and production of communications materials
  • Design and copywriting
  • Developing teaching and learning resources
  • Managing on the ground campaigns and initiatives
  • Design and facilitation of focus groups