Sally Scholefield

Profile

Sally is a Communications Consultant with 19 years’ experience in the waste sector, currently working in the Behavioural Change and Marketing teams at Resource Futures. She specialises in communications campaigns and design as well as project management of on-the-ground behaviour change projects. Her particular areas of interest include waste prevention and reuse including reusable nappy campaigns and food waste reduction projects. She is also passionate about improving recycling performance through the design of effective communications campaign materials.

Expertise

Sally is a qualified graphic designer and experienced copy writer who has worked on communications campaigns and designed materials for clients such as Zero Waste Scotland and WRAP (including Love Food Hate Waste and Recycle Now) as well as local authorities, waste management companies, community organisations and schools.  She is also an experienced project manager and has project-managed contracts for public, private and third sector organisations. Sally also designs and conducts qualitative research, including surveys and focus groups. Her expertise includes:

• Project management of communications campaigns
• Development and production of communications materials
• Design and copywriting
• Developing teaching and learning resources
• Managing on-the-ground campaigns and initiatives
• Design and facilitation of focus groups